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Approximately 30% of local TV news broadcast time is allocated to advertisements, resulting in the average person viewing 2 million TV commercials by age 65. In the United States, children typically see 20,000 thirty-second commercials annually. [6] Time spent watching ads decreases when viewing recorded television, [7] and studies suggest commercials are often ignored due to media ...
First and foremost, when it comes to how you use your actual 55-inch Sony Bravia or what have you, the average adult in Q4 of 2021 spent 2 hours and 53 minutes each day watching live TV.
During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June.
Total time spent watching TV in June went up by 2% from May, while time spent streaming jumped 23.5% on a year-over-year basis.
The same paper noted that there was a significant negative association between time spent watching television per day as a child and educational attainment by age 26: the more time a child spent watching television at ages 5 to 15, the less likely they were to have a university degree by age 26.
That translated into an increase of 0.3 share points, with YouTube ending the month with 8.1% of total time spent watching television, according to Nielsen measurements.
Screen time is the amount of time spent using an electronic device with a display screen such as a smartphone, computer, television, video game console, or tablet. [1]
2. Watching TV According to the survey, people 65 and older devote between seven and seven and a half hours a day to leisurely activities. But more than half of that time is spent watching TV.