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A group of people watching television. Television consumption ... adults aged 65 and older averaged 4.3 hours of daily television viewing—the highest among age ...
Nicoline Tuxen - Portrait of a woman reading in bed. Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. [1]
Specifically, a 2011 nationally representative survey of American parents of children from birth to age 8 suggests that TV accounted for 51% of children's total daily screen time, while mobile devices only accounted for 4%. [10] However, in 2017, TV dropped down to 42% of children's total daily screen time, and mobile media devices jumped up to ...
Target groups could include age, gender, ethnicity, religion, or any combination of these. AMA can also be reported for different time periods, such as live, same-day, or delayed viewing. The term "average minute audience" is a standard metric used in television audience measurement.
The same paper noted that there was a significant negative association between time spent watching television per day as a child and educational attainment by age 26: the more time a child spent watching television at ages 5 to 15, the less likely they were to have a university degree by age 26.
A content rating (also known as maturity rating) [1] [2] rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. [3] [4] [5] A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment.
The formula used to calculate PUT is similar to HUT (Houses Using Television). PUT = (Rating / Share) x 100 [6] Nielsen's formula for PUT is the number of persons viewing TV divided by the total persons universe i.e. the television rating divided by the total share of television in a particular demographic area. [7]
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...