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First and foremost, when it comes to how you use your actual 55-inch Sony Bravia or what have you, the average adult in Q4 of […] You're Still Watching Almost 3 Hours of Live TV a Day, Using ...
From 2013 to 2017, adults in the 65 and older demographic spent the most time watching television, about 4.3 hours, while 25-34-year-olds watched the least amount per day, just over 2 hours. Employed individuals, including full- and part-time, watched about 2.2 hours worth of television, while unemployed individuals watched about an hour and a ...
But more than half of that time is spent watching TV. People aged 65 to 74 reported watching an average of 4.25 hours of TV a day, while those 75 and up said they watch 4.79 hours a day.
In children, the divide is much larger. On average in 2011, White children spent 8.5 hours a day with digital media, and Black and Latino children spent about 13 hours a day on screens. [11] Black and Latino children were also more likely to have TVs in their rooms, which contributed to their increased use of screen time. [11]
PUT is a television rating used to analyze the television rating, which is used to strategize and evaluate television viewing on a particular daypart i.e. evening, prime-time, late night. [4] A people meter is used to calculate the viewing habits of TV and cable audiences. PUT gets the ratings figures from people meter.
That translated into an increase of 0.3 share points, with YouTube ending the month with 8.1% of total time spent watching television, according to Nielsen measurements. More from Variety
According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration." [1] It reflects the average size of the audience on a minute-by-minute basis throughout the length of a program. [2]
The report includes over 18,000 titles, representing 99% of Netflix viewing, and totaling nearly 100 billion hours watched.