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Approximately 30% of local TV news broadcast time is allocated to advertisements, resulting in the average person viewing 2 million TV commercials by age 65. In the United States, children typically see 20,000 thirty-second commercials annually. [6] Time spent watching ads decreases when viewing recorded television, [7] and studies suggest commercials are often ignored due to media ...
First and foremost, when it comes to how you use your actual 55-inch Sony Bravia or what have you, the average adult in Q4 of 2021 spent 2 hours and 53 minutes each day watching live TV.
Screen time is the amount of time spent using an electronic device with a display screen such as a smartphone, computer, television, video game console, or tablet. [1]
But more than half of that time is spent watching TV. People aged 65 to 74 reported watching an average of 4.25 hours of TV a day, while those 75 and up said they watch 4.79 hours a day.
They spend more time with media than any single activity other than sleeping. As of 2008, the average American ages 8 to 18 reported more than 6 hours of daily media use. The growing phenomenon of "media multitasking"—using several forms of media at the same time—multiplies that figure to 8.5 hours of media exposure daily.
Total time spent watching TV in June went up by 2% from May, while time spent streaming jumped 23.5% on a year-over-year basis.
Leading television networks reach approximately 60% of television viewers in the United States per week on average. [4] A study conducted in 2005 by the Kaiser Family Foundation determined that eight- to eighteen-year-olds spend on average six and a half hours a day with media in general. [5]
By comparison, time spent watching TV declined 2.1% over the same period in 2022.