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Time spent watching ads ... Studies conducted between May and December 2020 revealed that Americans averaged 3.1 hours of daily screen time dedicated to television ...
Nielsen has released its 2022 “State of Play” report on the TV and video streaming landscape, and TVLine has culled through the dense doc to highlight the most interesting-ish facts. First and ...
Screen time is the amount of time spent using an electronic device with a display screen such as a smartphone, computer, television, video game console, or tablet. [1] The concept is under significant research with related concepts in digital media use and mental health .
Traditional television is no longer the heart of the living room. New data from Nielson finds that for the first time ever, Americans spent less than half of their viewing time watching TV ...
Streaming made up more than one-third of total TV viewing in June, according to Nielsen’s latest monthly snapshot, The Gauge. Accounting for almost 34% of overall viewership, streaming upped its ...
They spend more time with media than any single activity other than sleeping. As of 2008, the average American ages 8 to 18 reported more than 6 hours of daily media use. The growing phenomenon of "media multitasking"—using several forms of media at the same time—multiplies that figure to 8.5 hours of media exposure daily. Media exposure ...
The amount of viewing time is the main element in creating television reality for the audience. According to Gerbner's research, the more time spent absorbing the world of television, the more likely people are to report perceptions of social reality that can be traced to television's most persistent representations of life and society. [54]
The differences are far starker for the TV networks that have been consumed by political news. After election night through Dec. 13, the prime-time viewership of MSNBC was an average of 620,000, down 54% from the pre-election audience this year, the Nielsen company said. For the same time comparison, CNN's average of 405,000 viewers was down 45%.