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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
LAPD officers conducting an arrest. The Los Angeles Police Department (LAPD), the primary law enforcement agency of Los Angeles, California, United States, maintains and uses a variety of resources that allow its officers to effectively perform their duties.
When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.
If you're ready to swap your flimsy pair for something more durable, Amazon just dropped tons of deals on Ray-Ban sunglasses — a few models are over 60% off! Every shade on our list has a UV ...
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