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  2. Book banning in the United States (2021–present) - Wikipedia

    en.wikipedia.org/wiki/Book_banning_in_the_United...

    The New York Times reported in January 2022 that "parents, activists, school board officials and lawmakers around the country are challenging books at a pace not seen in decades". In April 2022, nonprofit organization PEN America found that 1,586 book bans targeting 1,145 unique books had occurred in the past nine months.

  3. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. [5] While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, [6] product placement is the deliberate incorporation of references to a ...

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  5. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25. Trade rate discount . A trade rate discount, sometimes also called "trade discount", is offered by a seller to a buyer for purposes of trade or reselling, rather than to an end user.

  6. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

  7. Initial public offering of Facebook - Wikipedia

    en.wikipedia.org/wiki/Initial_public_offering_of...

    The technology company Facebook, Inc., [a] held its initial public offering (IPO) on Friday, May 18, 2012. [1] The IPO was one of the biggest in technology and Internet history, with a peak market capitalization of over $104 billion.