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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product ...
The Ray-Ban Shooter variant was introduced in 1938 and the Ray-Ban Outdoorsman variant in 1939. These sunglasses both feature a large brow bar above the nose intended to keep sweat and debris from inhibiting the wearer's vision.
Original Ray-Ban Wayfarer The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob ...
It supplies sunglasses and prescription frames for separate designer brands, such as Chanel and Prada, while also selling its own brands, including Ray-Ban (known for its iconic American...
The modern monobrowline originated in the 1980s, as part of an effort by Bausch and Lomb to diversify their Ray-Ban sunglass collection with the Wayfarer Max, a fusion of the then-popular Wayfarer and Clubmaster sunglass models. [1] [2] The style proved unpopular and was quickly phased out.
Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames.
Luxottica owns not only a large portfolio of brands (over a dozen) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has been ...
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebookâs plans for a metaverse. Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display.
By the 1960s, the company had become synonymous with eyewear in America and was the dominant producer of sunglasses in the Western world. Ray-Ban had also become a large leader in sunglasses around this time, with its aviator style and later Wayfarer style taking off in popularity.