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In 1997 there were an estimated 114 million visits to massage therapists in the US. Massage therapy is the most used type of alternative medicine in hospitals in the United States. Between July 2010 and July 2011 roughly 38 million adult Americans (18 percent) had a massage at least once.
Massage Envy Franchising LLC is an American massage and skin care national franchisor, based in Scottsdale, Arizona. The Massage Envy franchise network is the largest provider of therapeutic massages and skin care in the United States, and has more than 1,100 independently owned and operated franchise locations, as of 2022.
In alternative medicine, bodywork is any therapeutic or personal development technique that involves working with the human body in a form involving manipulative therapy, breath work, or energy medicine.
Massage in horses uses many techniques first used for human massage, and it is becoming more common in both competitive equestrian disciplines and pleasure riding. Proponents say that equine massage improves movement and reduces pain and stress responses.
Prostate massage can be performed individually or with the help of a partner. Prostate massage may also be used in long-term orgasm denial play, for the purpose of relieving immediate need for orgasm without impacting general feelings of arousal. For this purpose it is often referred to as milking.
Manual therapy, or manipulative therapy, is a physical treatment primarily used by physical therapists (a.k.a. physiotherapists), occupational therapists to treat musculoskeletal pain and disability; it mostly includes kneading and manipulation of muscles, joint mobilization and joint manipulation.
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