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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product .
These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Groupon, Inc. is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 [2] countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto.
Coupon stacking allows savvy shoppers to redeem more than one coupon on a single item purchase. However, it’s important to note that digital coupons do not count for additional savings.
In 2009 shoppers used 27% more coupons than in 2008 and online coupon spiked 360%. Coupon use has become so pervasive that while many still Who Is Most Likely to Use a Coupon?
RetailMeNot was established to aggregate coupon offers and make them available to consumers. It distributes coupons in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home and garden, jewelry, pets, photography, toys and travel.