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2. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

3. Ray-Ban Wayfarer - Wikipedia

   en.wikipedia.org/wiki/Ray-Ban_Wayfarer

   1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.

4. American Eagle Outfitters - Wikipedia

   en.wikipedia.org/wiki/American_Eagle_Outfitters

   American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania.It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear.

5. Product placement - Wikipedia

   en.wikipedia.org/wiki/Product_placement

   Barter and service deals (the branded product is provided for crew use, for instance) are common. [5] Content providers may trade product placements for help funding advertisements tied-in with a film's release, a show's new season or other event. [ 29 ]

6. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Necker: A coupon placed on the 'neck' of a bottle. YES unit: "Your extra salesperson" is a pull-out fact sheet. Electroluminescent: Solar-powered, animated light in motion. Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased.

7. Product literature - Wikipedia

   en.wikipedia.org/wiki/Product_literature

   An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...