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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
In 1982 Ray-Ban signed a $50,000-a-year deal with Unique Product Placement of Burbank, California, to place Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban sunglasses appeared in over 60 movies and television shows per year, [9] continuing through 2007. [11]
Ray-Ban Luxottica is the largest optical retailer in the United States, with 7.3% of US retail sales in 2015. [47] With its merger with Essilor in 2018 the company owns Coastal/Clearly, an online contacts and glasses retail giant bought in 2014 that ships to over 200 countries beside its original North American market.
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Jards Macalé was born in Rio de Janeiro, in the neighborhood of Tijuca, near Morro da Formiga, surrounded by music: on the hills, the drums; in the neighborhood, Vicente Celestino and Gilda de Abreu. At home, foxes, waltzes and folk songs played on the piano by his mother, Dona Ligia (who also sang), and the accordion by his father.
The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
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