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2. Ray-Ban - Wikipedia

   en.wikipedia.org/wiki/Ray-Ban

   Luxottica Group. Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]

3. Ray-Ban Wayfarer - Wikipedia

   en.wikipedia.org/wiki/Ray-Ban_Wayfarer

   Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .

4. Product placement - Wikipedia

   en.wikipedia.org/wiki/Product_placement

   Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

5. Aviator sunglasses - Wikipedia

   en.wikipedia.org/wiki/Aviator_sunglasses

   Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.

6. Product life-cycle management (marketing) - Wikipedia

   en.wikipedia.org/wiki/Product_life-cycle...

   Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. Product life-cycle management ( PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation ...

7. Free Shipping Day - Wikipedia

   en.wikipedia.org/wiki/Free_Shipping_Day

   Free Shipping Day. Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve .