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In WW2, Ray-Ban had used the anti-glare technology created by Edwin H. Land. [4] Ray-Bans were a much better substitute than goggles for the fighter pilots in WW2. The goggles did not serve the pilots much protection from the sun, thus weakening their performance.
Typical sunglasses lenses are tinted for protection against bright light or polarized to remove glare; photochromic glasses are clear or lightly tinted in dark or indoor conditions, but turn into sunglasses when they come into contact with ultraviolet light. Most over-the-counter sunglasses do not have corrective power in the lenses; however ...
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In the mid-1980s, Bruce Willis wore a pair of Shuron Ronsirs with tinted lenses on the series Moonlighting, leading to a surge in demand for browline sunglasses. In response, Ray-Ban, which already dominated the sunglasses market with their Wayfarers and Aviator sunglasses, introduced the Clubmaster, a traditional browline frame with sunglass ...
Discounts and allowances, reductions in the basic prices of goods or services; Discounting, a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Delay discounting, the decrease in perceived value of receiving a good at a later date compared with receiving it at an earlier date; Discount store
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