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Food stuff ration coupons types I–V for direct laborers and workers in Vietnam, 1976–1986. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Quotient Technology, formerly Coupons.com, Inc., was founded in 1998 by Steven Boal, former CEO. Coupons.com originally was a website for finding and printing coupons. The website eventually expanded to the Coupons.com app, which enabled consumers to redeem cashback offers and load offers to loyalty cards, as well as find printable coupons.
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.
RetailMeNot was established to aggregate coupon offers and make them available to consumers. It distributes coupons in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home and garden, jewelry, pets, photography, toys and travel.
The GS1 Databar Coupon code has been in use in retail industry since the mid-1980s. At first, it was a UPC with system ID 5. Since UPCs cannot hold more than 12 digits, it required another barcode to hold additional information like offer code, expiration date and household ID numbers.
PayPal Honey, formerly known as Honey, is an American technology company and a subsidiary of PayPal known for developing a browser extension that aggregates and automatically applies online coupons on eCommerce websites.
Codes are redeemable online, which users can search for by store, category, location or type of deal being offered. CouponCabin's coupon database includes exclusive CouponCabin codes, manufacturer and store coupons, free shipping coupons, and user-submitted codes for participating merchants. Consumer and media response
Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.