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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display.
The circumstances that led to the ban are unclear but likely stemmed from several incidents during the band's first US tour; bandleader Ray Davies later attributed it to a combination of "bad luck, bad management, [and] bad behaviour".
Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand. According to the company, 50 percent of its revenue came from repeat customers in 2013.
Background In April 1965, the Kinks' personal manager Larry Page announced the band's intention to tour the United States. Initially planned to begin on 11 June, the tour would run for three weeks and would be the band's first in the country. The shows formed the third leg of a world tour, following concerts in January and February in Australia, New Zealand, Hong Kong and Singapore, and ...