There's Less Time To Shop This Holiday Season (And It Will Benefit You)
There are fewer days to shop for holiday gifts this year.
How can this be? It turns out that Thanksgiving is unusually later this year. Typically holiday shopping begins on Black Friday, so there are only 26 days between then and Christmas. This is the shortest number of days between the two holidays since 2002! Many stores have already considered this and are trying to respond accordingly with their holiday marketing and predicted sales.
It's going to be a competitive shopping season, folks.
Marshal Cohen, a chief industry analyst at NPD Group told Buzzfeed that this shorter shopping period will actually benefit the consumer “It’s going to be a win for the consumer. It’s gonna be free shipping, multiple sales, the more you buy the more you save. It’s really going to be about highlighting key items at very attractive prices.”
The discounts and deals are starting days before the actual Black Friday. Cohen humorously deems the phenomenon, "Forever Friday." Kohl's, Macy's and J.C. Penney have already stated that they will remain open on Thanksgiving day to boost sales.
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